There’s one little four letter word that shoots your visitors off into the future and could be getting in the way of conversion.
Everybody says you need a Facebook page. It’s a way to connect your business to customers, raise your profile, build a tribe. Right? That’s all very well but what if you’re not on Facebook and don’t like Facebook?
Albert Einstein is thought by many to have said that the definition of insanity is doing something over and over again and expecting a different result. Whether or not he said it, this little saying stays alive it because it’s true. And recently, it’s given me a practical starting point for getting different results; i.e. Miriam, do something […]
A book I’ve been thinking about for a while ended up in my handbag (paid for, not shoplifted!) the day before I finished the ‘last job on a payroll’. It’s The 4-hour work week by Tim Ferriss. I just don’t like every aspect of his writing voice, but the content is compelling and it’s giving […]
At lunch (at The Moat) it is soup of the day (broccoli and blue cheese, though the blue cheese is very subtle) and a glass of the Moores Hill Pinot Noir from Tasmania. The waitperson is stretched and she isn’t handling it well so now I get to decide. Who will I be? How will […]
On Friday 30 May I had bubbles with breakfast. There are some moments it feels important to mark, with a ritual. Bubbles being something easy to hand (I was at Cumulus Inc.) and the sort of things one reaches for when feeling festive, it was an easy choice. They were Tasmanian bubbles, 2008 Pipers Brook. […]
It’s been so great to have the opportunity to follow three small businesses through their startup journey. The series, modelled (somewhat loosely) on the ‘Up’ series of documentaries, tracks three small businesses during their startup year – at three-monthly intervals. We’ve done the first, second and third instalments for each of them now. Ethos Cafe […]
Tristan White of The Physio Co provides some insights on the process of ‘moving from being a micromanaging small business owner to an empowering team leader’. His thriving business is a testament to his ability to build and empower a team. Read the case study on the Business Vic website www.business.vic.gov.au I really enjoyed interviewing […]
I’ve always loved Vanessa’s ceramics and was wonderful to be able to interview her for this case study, recently postedon Business Victoria Online http://www.business.vic.gov.au/tips-and-case-studies/moulding-a-balanced-business-with-focus-and-reserve
I was grumping to myself about reducing word counts on one of the websites I write for – they’re asking me to cut my article sizes to even smaller. I love a writing challenge, and I understand that everybody is time-poor and only wants the pearls of wisdom and none of the sandy ocean floor […]