How to use digital marketing to reach more readers and still have time to write

The ultimate cure for authors experiencing marketing overwhelm!

Releasing a new book into the world? Overwhelmed by the task of marketing? Not sure where to start? This online course helps you focus and gives you real tools to help you discover and reach more readers.

Market & Promote Your Book

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About your guide

Miriam Zolin is perfectly qualified to lead a course like Market & Promote Your Book!

A published author, she has also run an independent publishing company and has helped numerous small businesses and arts-based solopreneurs (musicians, authors, artists) navigate the unfamiliar world of marketing their own work. She knows how to get the most out of  social media, blogging, guest appearances and review sites – all without compromising your integrity as a creator. 

At the core of the work that Miriam does with authors is the belief that marketing and promoting your book is about being part of a community of readers and writers.  

Miriam is pictured here at the launch of ‘A Sudden Sentence in The Air’, a book of poetry by Geoff Page released by Extempore, the small independent publishing business that she founded in 2008. Photo by Brian Stewart / Cyberhalides, taken at Paperchain Bookshop. &

Black and white photo of a woman standing in front of bookshelf, speaking into microphone and looking at the camera

Define realistic goals

Does it feel like everyone with a Facebook account is suddenly an expert on how to promote your book online and on social media? The course will give you clear goals so you can focus on what works for you and your book.

Fits easily into your busy writing life

This is a four-week course and you have access to the content for six months. Video lessons and easy-to-follow worksheets will give everything you need to succeed.

Tools, tips and reusable templates

Take action and apply insights with tools and templates that are easy to use and help you focus on the message and your goals instead of getting bogged down in technicalities.

A warm, reassuring guide

Videos and optional live sessions so that you have all the support you need to market your book. I have been helping writers, musicians and artists market and promote their work for more than 20 years. You're in good hands!

The course includes the six modules shown below, with a combination of video lessons, quizzes, downloads and worksheets.

Course welcome!

An introduction to the course. We talk about what to expect.

Course welcome!

An introduction to the course. We talk about what to expect.

Author or entrepreneur?

Setting goals, creating a marketing plan... Then down to business with colours, content and calendars.

Author or entrepreneur?

Setting goals, creating a marketing plan... Then down to business with colours, content and calendars.

Which channels?

I show you how to figure out where your community and your readers hang out, so you can join the conversation.

Choose your channels

I show you how to figure out where your community and your readers hang out, so you can join the conversation.

Plays well with others

Collaboration and mindfulness in marketing. How to comply with privacy legislation and copyright laws and celebrate inclusiveness with accessible content.

Plays well with others

Collaboration and mindfulness in marketing. How to comply with privacy legislation and copyright laws and celebrate inclusiveness with accessible content.

Monitor, measure and adjust

How to keep an eye on whether what you're doing is achieving your goals. Don't waste time on stuff that isn't working!

Monitor, measure and adjust

How to keep an eye on whether what you're doing is achieving your goals. Don't waste time on stuff that isn't working!

Manage the overwhelm!

Is it a rabbit hole? Is it a maze? Is it just a great way to procrastinate? How to market your book without burning out.

Get thee behind me, overwhelm!

Is it a rabbit hole? Is it a maze? Is it just a great way to procrastinate? How to market your book without burning out.